The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Make Up Genius
Agency: McCann / Paris + Image Metrics / Las Vegas + My Studio Factory / Paris
Client: L'Oréal Paris Category: Consumer - Applications & Sites / E-Commerce
Inactivity Tracker
Agency: FCB / Chicago
Client: Joe Boxer Category: Consumer - Applications & Sites / Consumer Goods
#OptOutside
Agency: Venables Bell & Partners / San Francisco + Edelman / Seattle + Starcom MediaVest Group / Chicago + North Kingdom / Santa Monica
Client: REI Category: Consumer - Applications & Sites / Social Networks / Community
Sky Sqreening
Agency: Serviceplan / Munich + Plan.Net / Munich + Mediaplus / Munich
Client: Sky Deutschland Fernsehen Category: Consumer - Applications & Sites / Media, Entertainment & Leisure
Sizzl
Agency: 360i / New York
Client: Oscar Mayer Category: Consumer - Applications & Sites / Social Networks / Community
Doritos Ketchup "The Hold Out"
Agency: BBDO / Toronto
Client: PepsiCo Foods Canada Category: Consumer - Applications & Sites / Branded Games
The Match
Agency: Serviceplan / Munich + Plan.Net / Munich
Client: Sky Deutschland Fernsehen Category: Consumer - Applications & Sites / Media, Entertainment & Leisure
The Les Paul Skill Check
Agency: Serviceplan / Munich + Mediaplus / Munich + Plan.Net / Munich
Client: Gibson Guitar Category: Consumer - Applications & Sites / Durable Goods
Task for Toys
Agency: Ogilvy & Mather / Singapore + Hagarth & Ogilvy / Singapore + Make Studio / Singapore
Client: Toy R Us Category: Consumer - Applications & Sites / E-Commerce
Sizzl
Agency: 360i / New York
Client: Oscar Mayer Category: Consumer - Applications & Sites / Consumer Goods
Feel Every Smile
Agency: J. Walter Thompson / London
Client: Listerine Category: Consumer - Applications & Sites / Consumer Goods
Drinkable Advertising
Agency: Ogilvy / New York
Client: The Coca-Cola Company Category: Consumer - Applications & Sites / Consumer Goods
Smart Sentry
Agency: Ogilvy & Mather Group HK / Hong Kong
Client: Maxis Berhad Category: Consumer - Applications & Sites / Consumer Goods
Chicken Tweet Betty
Agency: Marketforce / Perth
Client: Chicken Treat Category: Consumer - Applications & Sites / Social Networks / Community
Taxi Patrol
Agency: Ogilvy Malaysia / Kuala Lumpur + The Tankers / Petaling Jaya + Glassfin Sdn Bhd / Petaling Jaya + TWO AM Studios / Kuala Lumpur
Client: MyTeksi Category: Consumer - Applications & Sites / Social Networks / Community
#OneLessStranger
Agency: TBWA\Chiat\Day / Los Angeles
Client: Airbnb Category: Consumer - Applications & Sites / Social Networks / Community
Slot Car Holiday Heats
Agency: Ignition – A Razorfish Company / El Segundo
Client: Acura Category: Consumer - Applications & Sites / Branded Games
Pay Per Love
Agency: The Cyranos // McCann / Barcelona
Client: Teatreneu Category: Consumer - Applications & Sites / Self-Promotion
Hello Pizza
Agency: FCB Brasil / São Paulo
Client: CNA Category: Consumer - Applications & Sites / Services / Utilities
Pace Station
Agency: R/GA / New York
Client: Nike Category: Consumer - Applications & Sites / Services / Utilities
FieldLevel
Agency: R/GA / New York + LA Dodgers / Los Angeles + FieldLevel / Los Angeles
Client: FieldLevel Category: Consumer - Applications & Sites / Services / Utilities
Kinduct
Agency: R/GA / New York + LA Dodgers / Los Angeles + Kinduct / Halifax
Client: Kinduct Technologies Category: Consumer - Applications & Sites / Services / Utilities
Class of Classics
Agency: Artplan / Rio de Janeiro
Client: Brazilian Symphony Orchestra Category: Consumer - Applications & Sites / Media, Entertainment & Leisure
Traffic Jams
Agency: BBDO / New York
Client: Downtown Records / Yacht Category: Consumer - Applications & Sites / Media, Entertainment & Leisure
Smiles Trip Book
Agency: FCB BRASIL / SAO PAULO
Client: Smiles Category: Consumer - Applications & Sites / Media, Entertainment & Leisure
The Emotional Trailer
Agency: McCann Advertising / Melbourne + AirBag Productions / Melbourne
Client: Melbourne International Film Festival Category: Consumer - Applications & Sites / Media, Entertainment & Leisure
Pace Station
Agency: R/GA / New York
Client: Nike Category: Consumer - Applications & Sites / Media, Entertainment & Leisure
The War of 1996
Agency: Tool / Santa Monica
Client: Twentieth Century Fox Category: Consumer - Applications & Sites / Media, Entertainment & Leisure
Rate My Roof
Agency: Clemenger BBDO / Melbourne
Client: Origin Energy Category: Consumer - Applications & Sites / Durable Goods
Slot Car Holiday Heats
Agency: Ignition – A Razorfish Company / El Segundo
Client: Acura Category: Consumer - Applications & Sites / Durable Goods
Award:
2016 Mobile Gold Pencil
Agency:
McCann / Paris + Image Metrics / Las Vegas + My Studio Factory / Paris
Client:
L'Oréal Paris
Title:
Make Up Genius
Category:
Consumer - Applications & Sites / E-Commerce
Annual ID:
MO16006G
Award:
2016 Mobile Gold Pencil
Agency:
FCB / Chicago
Client:
Joe Boxer
Title:
Inactivity Tracker
Category:
Consumer - Applications & Sites / Consumer Goods
Annual ID:
MO16001G
Award:
2016 Mobile Gold Pencil
Agency:
Venables Bell & Partners / San Francisco + Edelman / Seattle + Starcom MediaVest Group / Chicago + North Kingdom / Santa Monica
Client:
REI
Title:
#OptOutside
Category:
Consumer - Applications & Sites / Social Networks / Community
Annual ID:
MO16007G
Award:
2016 Mobile Silver Pencil
Agency:
Serviceplan / Munich + Plan.Net / Munich + Mediaplus / Munich
Client:
Sky Deutschland Fernsehen
Title:
Sky Sqreening
Category:
Consumer - Applications & Sites / Media, Entertainment & Leisure
Annual ID:
MO16003S
Award:
2016 Mobile Bronze Pencil
Agency:
360i / New York
Client:
Oscar Mayer
Title:
Sizzl
Category:
Consumer - Applications & Sites / Social Networks / Community
Annual ID:
MO16008B
Award:
2016 Mobile Bronze Pencil
Agency:
BBDO / Toronto
Client:
PepsiCo Foods Canada
Title:
Doritos Ketchup "The Hold Out"
Category:
Consumer - Applications & Sites / Branded Games
Annual ID:
MO16005B
Award:
2016 Mobile Bronze Pencil
Agency:
Serviceplan / Munich + Plan.Net / Munich
Client:
Sky Deutschland Fernsehen
Title:
The Match
Category:
Consumer - Applications & Sites / Media, Entertainment & Leisure
Annual ID:
MO16004B
Award:
2016 Mobile Bronze Pencil
Agency:
Serviceplan / Munich + Mediaplus / Munich + Plan.Net / Munich
Client:
Gibson Guitar
Title:
The Les Paul Skill Check
Category:
Consumer - Applications & Sites / Durable Goods
Annual ID:
MO16002B
Award:
2016 Mobile Merit Award
Agency:
Ogilvy & Mather / Singapore + Hagarth & Ogilvy / Singapore + Make Studio / Singapore
Client:
Toy R Us
Title:
Task for Toys
Category:
Consumer - Applications & Sites / E-Commerce
Annual ID:
MO16046M
Award:
2016 Mobile Merit Award
Agency:
360i / New York
Client:
Oscar Mayer
Title:
Sizzl
Category:
Consumer - Applications & Sites / Consumer Goods
Annual ID:
MO16026M
Award:
2016 Mobile Merit Award
Agency:
J. Walter Thompson / London
Client:
Listerine
Title:
Feel Every Smile
Category:
Consumer - Applications & Sites / Consumer Goods
Annual ID:
MO16027M
Award:
2016 Mobile Merit Award
Agency:
Ogilvy / New York
Client:
The Coca-Cola Company
Title:
Drinkable Advertising
Category:
Consumer - Applications & Sites / Consumer Goods
Annual ID:
MO16028M
Award:
2016 Mobile Merit Award
Agency:
Ogilvy & Mather Group HK / Hong Kong
Client:
Maxis Berhad
Title:
Smart Sentry
Category:
Consumer - Applications & Sites / Consumer Goods
Annual ID:
MO16029M
Award:
2016 Mobile Merit Award
Agency:
Marketforce / Perth
Client:
Chicken Treat
Title:
Chicken Tweet Betty
Category:
Consumer - Applications & Sites / Social Networks / Community
Annual ID:
MO16047M
Award:
2016 Mobile Merit Award
Agency:
Ogilvy Malaysia / Kuala Lumpur + The Tankers / Petaling Jaya + Glassfin Sdn Bhd / Petaling Jaya + TWO AM Studios / Kuala Lumpur
Client:
MyTeksi
Title:
Taxi Patrol
Category:
Consumer - Applications & Sites / Social Networks / Community
Annual ID:
MO16048M
Award:
2016 Mobile Merit Award
Agency:
TBWA\Chiat\Day / Los Angeles
Client:
Airbnb
Title:
#OneLessStranger
Category:
Consumer - Applications & Sites / Social Networks / Community
Annual ID:
MO16049M
Award:
2016 Mobile Merit Award
Agency:
Ignition – A Razorfish Company / El Segundo
Client:
Acura
Title:
Slot Car Holiday Heats
Category:
Consumer - Applications & Sites / Branded Games
Annual ID:
MO16044M
Award:
2016 Mobile Merit Award
Agency:
The Cyranos // McCann / Barcelona
Client:
Teatreneu
Title:
Pay Per Love
Category:
Consumer - Applications & Sites / Self-Promotion
Annual ID:
MO16043M
Award:
2016 Mobile Merit Award
Agency:
FCB Brasil / São Paulo
Client:
CNA
Title:
Hello Pizza
Category:
Consumer - Applications & Sites / Services / Utilities
Annual ID:
MO16032M
Award:
2016 Mobile Merit Award
Agency:
R/GA / New York
Client:
Nike
Title:
Pace Station
Category:
Consumer - Applications & Sites / Services / Utilities
Annual ID:
MO16034M
Award:
2016 Mobile Merit Award
Agency:
R/GA / New York + LA Dodgers / Los Angeles + FieldLevel / Los Angeles
Client:
FieldLevel
Title:
FieldLevel
Category:
Consumer - Applications & Sites / Services / Utilities
Annual ID:
MO16035M
Award:
2016 Mobile Merit Award
Agency:
R/GA / New York + LA Dodgers / Los Angeles + Kinduct / Halifax
Client:
Kinduct Technologies
Title:
Kinduct
Category:
Consumer - Applications & Sites / Services / Utilities
Annual ID:
MO16036M
Award:
2016 Mobile Merit Award
Agency:
Artplan / Rio de Janeiro
Client:
Brazilian Symphony Orchestra
Title:
Class of Classics
Category:
Consumer - Applications & Sites / Media, Entertainment & Leisure
Annual ID:
MO16037M
Award:
2016 Mobile Merit Award
Agency:
BBDO / New York
Client:
Downtown Records / Yacht
Title:
Traffic Jams
Category:
Consumer - Applications & Sites / Media, Entertainment & Leisure
Annual ID:
MO16038M
Award:
2016 Mobile Merit Award
Agency:
FCB BRASIL / SAO PAULO
Client:
Smiles
Title:
Smiles Trip Book
Category:
Consumer - Applications & Sites / Media, Entertainment & Leisure
Annual ID:
MO16039M
Award:
2016 Mobile Merit Award
Agency:
McCann Advertising / Melbourne + AirBag Productions / Melbourne
Client:
Melbourne International Film Festival
Title:
The Emotional Trailer
Category:
Consumer - Applications & Sites / Media, Entertainment & Leisure
Annual ID:
MO16040M
Award:
2016 Mobile Merit Award
Agency:
R/GA / New York
Client:
Nike
Title:
Pace Station
Category:
Consumer - Applications & Sites / Media, Entertainment & Leisure
Annual ID:
MO16041M
Award:
2016 Mobile Merit Award
Agency:
Tool / Santa Monica
Client:
Twentieth Century Fox
Title:
The War of 1996
Category:
Consumer - Applications & Sites / Media, Entertainment & Leisure
Annual ID:
MO16042M
Award:
2016 Mobile Merit Award
Agency:
Clemenger BBDO / Melbourne
Client:
Origin Energy
Title:
Rate My Roof
Category:
Consumer - Applications & Sites / Durable Goods
Annual ID:
MO16030M